Istra Land is a self-supported bikepacking race across the Istrian peninsula — an experience defined by distance, terrain, and independence rather than speed alone.
Riders navigate remote routes through mountains, coastline, and rural landscapes, carrying everything they need and relying on their own rhythm to move forward.
This project explores how that mindset can be translated into a visual language — moving away from conventional cycling graphics and instead building something that feels more raw, atmospheric, and grounded in the experience itself.
